At Mediafund, we respect your privacy and are committed to protecting your personal data. This privacy notice tells you about how we look after your personal data when you visit our website or otherwise work or communicate with us and it tells you about your privacy rights and how the law protects you.
1. Important information and who we are
Purpose of this privacy notice
This privacy notice aims to give you information on how Mediafund collects and processes your personal data through your use of our website or otherwise when you communicate or interact with us in the course of business.
Mediafund London Limited is the data controller of your personal data. We are responsible for its security and for ensuring that we use it only for the purposes outlined in this Privacy Notice.
If you have any questions about this privacy notice, including any requests to exercise your legal rights referred to at section 9 below, please contact us using the details set out below.
If you need to get hold of us for any reason in connection with your personal data, please email us at email@example.com or call us on +44 208960 4967
We are: Mediafund Limited of 139 Highlever Road, London W10 6PH.
You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns about data protection before you approach the ICO so please contact us in the first instance.
Changes to the privacy notice and your duty to inform us of changes
This version was last updated on 24 May 2018.
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us.
2. The data we collect about you
Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). We may collect, use, store and transfer different kinds of personal data about you which we have grouped together follows:
- Contact Data includes name, role at business, email address, phone number, address, Twitter identifier
- Correspondence Data includes email correspondence, notes of conversations
- Business Experience Data includes information about your work experience and your business where you choose to provide this to us
- Usage Data includes information about how you use our website.
- Technical Data includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website.
3. How is your personal data collected?
We use different methods to collect data from and about you including through:
- Direct interactions. We collect the majority of your data when you choose to give this to us on our website, through Twitter, by email, over the phone, in person at meetings or otherwise.
- As you interact with our website, we may automatically collect Technical Data about your browsing actions and patterns. We collect this personal data by using cookies like Google Analytics, server logs and other similar technologies. If you don’t want us to use non-essential cookies, you can set your browser to refuse the Google Analytics cookie by following this link: https://tools.google.com/dlpage/gaoptout .
- Publicly available sources. We may receive information from you from publicly available databases such as Companies House.
4. How we use your personal data
We will only use your personal data when the law allows us to. Most commonly, we will use your personal data in the following circumstances:
- in anticipation of or accordance with the contract that we have with you; or
- where it is necessary for our legitimate interests (or those of a third party) in the operation of our business and we have made an objective assessment that your interests and fundamental rights do not override those interests (for example to manage our relationship with you, when we send out our annual report and to improve the service that we offer).
- where we need to comply with a legal or regulatory obligation.
- where you have provided us with your specific consent to receive our newsletter. You can ask us to stop sending you these messages at any time by following the opt-out links on any marketing message sent to you or by contacting us at any time.
Please contact us if you need details about the specific legal ground we are relying on to process your personal data.
5. Disclosures of your personal data
We will need to share your personal data with the parties set out below for the purposes set out in paragraph 4 above.
- Our IT support and hosting companies, providing us with IT services.
- Google analytics.
- Third parties when you agree that you would like us to approach them in confidence to discuss your business.
- Our professional advisors.
- Third parties to whom we may choose to sell, transfer, or merge parts of our business or our assets. Alternatively, we may seek to acquire other businesses or merge with them. If a change happens to our business, then the new owners may use your personal data in the same way as set out in this privacy notice.
We require all third parties to respect the security of your personal data and to treat it in accordance with the law.
We do not allow our third-party service providers to use your personal data for their own purposes and only permit them to process your personal data for specified purposes and in accordance with our instructions.
6. International transfers
We do not as a matter of course, transfer your personal information outside the European Economic Area. We may do so in contemplation of a contract involving you, but only with your explicit consent.
7. Data security
We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and they are subject to a duty of confidentiality.
We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.
8. Data retention
How long will you use my personal data for?
We will only retain your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.
To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.
In some circumstances you can ask us to delete your data: (see below for further information).
In some circumstances we may anonymise your personal data (so that it can no longer be associated with you) for research or statistical purposes in which case we may use this information indefinitely without further notice to you.
9. Your legal rights
You have the right in certain circumstances to:
- Request access to your personal data (a “data subject access request”).
- Request correction of the personal data that we hold about you.
- Request erasure of your personal data.
- Object to processing of your personal data where we are relying on a legitimate interest (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground as you feel it impacts on your fundamental rights and freedoms.
- Request restriction of processing of your personal data.
- Request the transfer of your personal data to you or to a third party.
For more information on these rights and when they apply is available here:
You will not have to pay a fee to access your personal data (or to exercise any of the other rights).
We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.
We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.